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What does it take to grow a cult-like following, Reader?

A few weeks ago, I had the pleasure of speaking with coach Benjamin Owen on his podcast, A Mile Deep.

The aim of the podcast is... well... it's in the name, isn't it?

We went deep on all aspects of building a cult following, with Benjamin sharing his experience and what has and hasn't worked for him.

If you're in the coaching or health and fitness space, you'll find this discussion particularly useful.

Heck... regardless of your industry or profession, you're sure to extract some gold from this mine of cult-related information.

Click the link below to listen – and be sure to rate the episode once you're done.

Listen to the episode and discover:

🎙️ How my journey from journalist and ultra runner to Cult Brand strategist reveals how unexpected paths can unlock unexpected insights about building brands

🎙️ How my little ‘ol hobby podcast evolved into an accidental cult following (and in only two hours a week...)

🎙️ Why the secret to cult-like influence is understanding why some brands become obsessions while others struggle to get noticed

🎙️ Why playing it safe kills your brand, and why polarisation is the key to standing out and making people care enough to follow you

🎙️ Why true community goes beyond customers and how creating a sense of belonging turns passive audiences into dedicated believers

🎙️ Why identity is everything and when people connect deeply with your brand, they stay, engage, and spread your message

🎙️ How shared stories, humour, and folklore are powerful tools that create an emotional connection and reinforce cult-like belonging

🎙️ Why defining what you stand against is just as important as what you stand for

🎙️ Why the cult of ‘personal branding’ can lead to burnout and how to grow a cultbrand without feeling like you have to play a role

🎙️ Why building a cult-like following isn’t just about growth for growth’s sake
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Here's the link to the episode on Spotify:

​How to build a cult with Jody Raynsford (A Mile Deep with Benjamin Owen) ​
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When you've listened, let me know what your most useful insight was - hit REPLY and tell me.

Enjoy!

Laters,

Jody

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Jody Raynsford Cult Strategist, Leader of Cult Leaders and Chief Indoctrinator ​www.howtostartacult.co.uk​

P.S. CultBrand Academy opens for a new intake this week.

If you're on the waitlist, you get first-look at the relaunch offer today.

But only if you're on the waitlist.

The good news is... there's still time to get on the waitlist and secure an exclusive discount and bonuses.

Click here to join the waitlist:

​www.howtostartacult.co.uk/academy​