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Hey Reader,
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Go into any online forum or business group on Facebook and I guarantee you will see these phrases everywhere...

.... "My launch didn't go to plan..."

... "I didn't get any sign ups to my program..."

... "The campaign fell flat..."

... "I made ZERO sales..."

... "The marketing plan didn't work..."

Any of these sound familiar?

Now, there are two elements at play here:

The first element is about understanding the interplay between failure and success.

There's absolutely nothing wrong with running a campaign or putting out an offer and it failing.

That's just how it is.

As long as you can pick yourself up and go again, no problem there.

For most people, however, it IS difficult to pick themselves up and go again...

... because the campaign or launch takes so much out of you.

You can spend huge amounts of time, energy and money for no return.

You write emails, social posts, sales copy, landing pages, and on and on.

You spend ages connecting everything up, testing it, getting it to work.

You show up online, on video or live as the launch progresses.

In other words, you do EVERYTHING the marketing playbook tells you that you should do.

And yet...

So, how about we take a step back and let me ask you a question or two...

... Do you actually enjoy running a marketing campaign?

... Do you feel energised during your launch?

... Does it feel natural, fun and exciting to you?

Or are you going through the motions of what you 'should' be doing?

Look, there's nothing wrong with modelling what works.

But the 'real' reason all this marketing activity leaves you drained and reluctant to jump back in again is a lack of alignment.

You don't feel it... because you don't FEEL it.

You may have heard the phrase that marketing shouldn't feel like marketing for the audience.

It should feel informative, valuable or entertaining.

What no one talks about is that marketing shouldn't feel like 'marketing' for you, as the entrepreneur or brand owner.

It should feel fun, intuitive, exciting or as though you are serving your audience or making an impact.

You shouldn't be writing an email because you 'should' write an email.

You should write an email, a blog post or a social post because you woke up and had something you needed to say.

It was urgent and important.

And you needed your audience to see, hear or watch it.

(That's exactly what I felt about this email. Unplanned, unresearched... but with a message I thought would be useful for YOU to read).

The secret to getting back up again and again so you can keep making offers, keep getting in front of your audience and keep going when others fall by the way is this:

Stop following the same templated, narrow-gauge strategies that are right for some people...
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... but may not be right for you.​
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If you ever feel a sense of dread writing a social post, penning an email or getting ready to show up on a live video, rather than feeling it is fun, exciting or necessary because you have an idea or message bursting from you that you need to share, then it could be this lack of alignment.

Even if you think you can push through it to finish that campaign, in the long term, it will chip away at you.

Consistency is the 'hack' that will win over your audience, destroy your competition and build your brand.

The 'hack' for consistency is for it not to feel like 'work'.

For it not to feel like 'work,' it needs to come from you and be fun, interesting, exciting, or whatever you value most.

(This is SO personal to you).
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Get this right and you crack the code to show up again and again so your launches, campaigns and promotions DO work.
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Figuring this out is the central focus of the Broadcast module in the new Cult Leader Academy program - check the P.S. if you know this is what you need.

Laters!

Jody

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Jody Raynsford

How To Start A Cult

www.howtostartacult.co.uk

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P.S. Making consistent easy, simple and fun is the primary mission of the Broadcast module in my new Cult Leader Academy program.

Cult Leader Academy is a step-by-step program for implementing The 7 Cult Commandments so you can be bold, build belonging, and attract a band of devoted followers to your business, brand, or community.
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If you want to join the program before launch, you can get $500 off the usual retail price and score TWO bonuses, including a 1-2-1 Breakthrough Consult with moi (limited to the first 25 to buy - and half are already gone BEFORE the launch date).
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But you have to take action BEFORE the launch date.
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Either:
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1 - Click here to register your interest and either myself or someone on my team will - to use a douchey corporate term - "reach out to you..."
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2 - Or simply hit REPLY to this email and I'll send you all the details.
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