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I (accidentally) started a cult. Now, I show others how to do the same and become a cult leader. Yes, you're right – it's completely irresponsible. But it's the most powerful way to build genuine connection and belonging with your audience in an age where customer loyalty is dead. Oh, and it's a lot of fun. Join (you'd expect a cult leader to say that, wouldn't you?)
Hey Reader August is a write-off, right? That’s the assumption. “Everyone’s away” “No one’s buying” “Let’s just wait until September” You’ve probably said it. Or at least thought it. And that belief — even if it’s just background noise — is powerful. Because if you believe it, you can't help but act upon it. That’s how a myth or an erroneous becomes a self-fulfilling prophecy. You ease off. You post less. You don’t sell. You tell yourself “this is just being realistic.” And that’s fine — as...
Hey Reader You know the typical scene in the movies that marks the beginning of a movement. Someone stands in the town square, or the battlefield, or the courtroom. They deliver the speech. The music swells. People cheer. They start marching to do whatever it is they plan to do. Everyone is fired up and falls into line behind them. And history is made. That’s how movies show a movement starting. One speech. One powerful image. One legendary line. And boom, in a flash you have an army of...
Hey Reader Are you struggling to find a good enemy? Well, search no more… … because your ideal villain may be living right next door to you. Let me explain. With the summer holidays fast approaching, I felt it was time to upgrade my wardrobe ahead of making an appearance around the pool. Not wanting to go for something too predictable, I somehow found myself obsessing over this sassy little number: A black and gold swimwear onesie in the style inspired by James Bond’s Goldfinger. Perfect for...