Jody Raynsford - Author, How To Start A Cult
I (accidentally) started a cult. Now, I show others how to do the same and become a cult leader. Yes, you're right – it's completely irresponsible. But it's the most powerful way to build genuine connection and belonging with your audience in an age where customer loyalty is dead. Oh, and it's a lot of fun. Join (you'd expect a cult leader to say that, wouldn't you?)