​

Want to know how Liquid Death disrupted an multi-billion dollar industry and started a cult?

Hey Reader,
​
If you've been in the How To Start A Cult Facebook group recently, you'll have seen a new regular call I've added:

The Cult Case Files.

These are calls where I break down business, brands, organisations and even individuals to see how they are using cult principles.

And show you how you can take what they've done and apply it to your own business or brand.

The latest call was for that well-known cult water brand, Liquid Death.

They've built a cult following with devotees donning tattoos, merch and even attending Liquid Death Country Club live events.

(Yes, their insider club really is called Liquid Death Country Club).

Watch the latest Cult Case File recording by clicking below:

Here's what I talk about on the call:

• How Liquid Death started and what inspired the vision for the brand
• Why looking at what is already out there and doing the opposite is a sure-fire winner
• Why product brands can be fluid with their Polarising Message in many cases... because their nature is polarising
• Where Liquid Death drew its inspiration for its can designs - and why that matters
• How the brand found a whole swathe of 'homeless' followers
• Why its focus on plastic as an enemy is a smart move to attack competitors where it hurts (yep, looking at you, Coca Cola...)
• How Liquid Death uses partnerships, ambassadors and out-there thinking to create insanely memorable campaigns
• Exactly what you can take from Liquid Death's success to grow your own cult brand

If you’re looking to create a lasting impact, build a devoted following, and turn your audience into followers for life, taking the lead from Liquid Death isn't a bad start.

Here's the link to the Cult Case File recording.​

You can also watch the recording for the next few weeks in the How To Start A Cult Facebook group, here.

Watch it, then hit reply and tell me what your biggest take away is..

... or what you're going to steal and use for yourself.

Laters!
​
Jody

​

Jody Raynsford Cult Strategist, Leader of Cult Leaders and Chief Indoctrinator www.howtostartacult.co.uk

​
​
​

P.S. If you want access to even more Cult Case Files recording and notes to use as inspiration and a model for your cult following, you can get access by joining CultBrand Academy.
​
The next intake opens soon.

Hit the link below and you'll automatically be added to the waitlist

​>> Join the CultBrand Academy waitlist and be first to know when it opens​

​

​

​